Frieda Thiel Bakes is a neurodivergent-led baking business creating bespoke cakes, gifts, events, and celebration experiences for everyone, with care, flexibility, and lived experience at the heart of how the service is delivered.

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While my background is in acting and voice work, baking and gifting became the place where my creativity could exist without compromise. I work in a people-focused way, allowing space for care, clear communication, and thoughtful decision-making throughout the process.​

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Being neurodivergent means I’m deeply aware of how overwhelming food, celebrations, and expectations around events can be for some individuals and families. That awareness shapes how I provide my service — not by making assumptions about what people will or won’t eat, but by offering flexibility, understanding, and practical alternatives where possible.

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For some families, cake is about the moment rather than the food itself. In those cases, I may offer options such as dummy cakes for photos or tailored party packages that prioritise calm and reduced pressure. These adjustments allow families to take part in celebrations in a way that feels right for them.

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My work is open to everyone. Anyone can order a cake, commission a bespoke piece, or enquire about party services. At the same time, I intentionally create and prioritise spaces, services, and collaborations that support SEND and neurodivergent communities.

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Some offerings — such as SEND-specific events or collaborations — are designed with those needs in mind. These may include tailored experiences, additional flexibility, or reduced-cost access through my Give Back process.

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Whether you come here simply because you love cake, or because you’re looking for an experience shaped by lived understanding, you are welcome.

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Thank you so much for considering Frieda Thiel Bakes.

I’m excited to work with you to create something special.